Is Dr. Jarvik qualified to be a professional spokesman for Lipitor?

Darkfrog submitted, created time 9 months 2 weeks (www.nytimes.com)

Dr. Jarvik is famous for inventing a workable artificial heart, but he's not a cardiologist or even licensed to practice medicine. So why is he the face of choice for all those Lipitor ads? This article explores the propriety of these advertisements and lists inquiries into their ethics.

Dr. Jarvik isn' t just a celebrity face or a friendly testimonial. The use of his name implies some kind of expert endorsement, which he is not necessarily qualified to make

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