GSK Seeks Employees on YouTube

kavin submitted, created time 5 months 1 week (www.wnbc.com)

Doctors do it. Patients do it. Now GlaxoSmithKline is jumping into the self-publishing video game on YouTube.

The company says it’s a way to talk more directly to the public. Glaxo, as we first learned from Pharmalot, posted a couple of corporate videos on YouTube earlier this month. In a previous foray on YouTube, Glaxo had provided information about its over-the-counter weight-loss medicine, Alli.

In a recruitment video that went online last week, CEO Andrew Witty talks about the benefits of working at the company, noting that he joined right out of college

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Do you think that video game playing may fulfill innate human need?

humane-wolf submitted, created time 1 year 11 months (www.sciam.com)

Playing video games can satisfy deep psychological needs and, at least in the short term, improve people's well-being, new research shows.The more a game fulfilled a player's sense of independence, achievement and connectedness to others, the more likely he or she was to keep playing.

We think this is really one of the first validated models of what is going on psychologically when peopleare playing video games. To date, research on video games has focused on their potentially harmful effects, such as promoting social isolation, addiction, and violence and so on.

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